As a Principal Solution Engineer, Mauricio has been a strong part of Salesforce’s Canadian team for about three years now. Beyond his own professional success, however, Mauricio is one of those people who has recognized an opportunity to confront some tough challenges — challenges which ultimately led him to channel his energies into something bigger than himself.

“I’m really proud to be here. Canada is my new home country, but one huge problem for a lot of new Canadians is a lack of local experience,” he says. “Regardless of where you’re from, if you haven’t worked with a Canadian company you’re going to have a hard time finding your career path.”

This is how Mauricio became the Trailblazer behind Salesforce For All, a program that helps newcomers to Canada learn valuable skills to help them find meaningful work.

Much like the product workshops Salesforce conducts for its customers, Salesforce for All offers new Canadians ADM-201 training over a two-week period. This is followed by an event where they can meet with Salesforce partners and customers in the hopes of landing an internship and a fulfilling career.

Salesforce For All started in Toronto with 15 students, 10 of which found jobs within the first two months of completing the program. Since then, Salesforce For All has attracted dozens of volunteers, and earned Maurcio a Trailblazer of the Year award, a moment he describes as a “supernatural” experience he never expected.

How Salesforce For All works

Working in partnership with ACCES Employment, a non-profit that connects companies with qualified employees, Salesforce for All began with a call for applications which was followed by interviews with those who responded. Salesforce employees collaborated on choosing the 15 finalists who became the program’s first cohort.

Even before participants met in person, they were assigned 30 hours of pre-work. Based on Trailhead, Salesforce’s online learning community, the pre-work involved developing a basic understanding of concepts like cloud computing so they could hit the ground running once sessions commenced.

The first week of the program is less focused on technology, rather honing in on developing soft skills. This includes training on how to enhance your resume, how to present yourself in a job interview and other aspects of personal branding. To Mauricio, these skills are key to developing an onramp to career success.

“If I only give them Salesforce knowledge and they don’t know how to sell themselves, it’s not going to work,” he says. “This is something extra that can really make a difference.”

Week two involves a deep dive into the kind of Salesforce training that normally requires a significant investment, given the value it brings companies of any size. The program gives participants an inside look at how customer relationship management (CRM), marketing automation, artificial intelligence and other technologies can transform customer experiences and help businesses achieve new levels of growth.

“This training is designed for people to work in sales, or perhaps in pre-sales and business development,” Mauricio says. “There’s not a strict requirement in terms of technical knowledge. If you know how to go to YouTube or use the web, we’ll give you what it takes to begin establishing yourself.”

Mauricio and the team keep participants engaged and motivated through online quizzes, for which they might receive prizes like a backpack of a pair of headphones. Better yet, at the end of the week participants got a chance to make presentations based on what they learned which were evaluated by the Salesforce Canada team. This included Salesforce Canada Country Manager, Margaret Stuart, who presented the winner with a MacBook as a prize.

Salesforce for All could have ended there, but Mauricio says it was critical to ensure those who took part could have an opportunity to connect directly with industry.

“In Canada Salesforce is growing fast, but a lot of companies with a demand for the right skills can’t find the professionals they’re looking for,” he pointed out. “That’s perfect in this case, because we have people who need jobs.”

This led to a mini job fair that brought together close to a dozen Salesforce customers and partners on the last day of the program. Several participants have since found employment as a result, where companies have offered internships to work on specific projects and then hire them full-time.

Despite COVID-19, Salesforce For All continues online from September 14 to September 28. Mauricio is more convinced than ever that it’s the kind of program that will prove crucial to the Canadian economy.

“Canada is an incredible place to live and work, and digital transformation is changing every aspect of business” he says. “We need to make sure everyone has the chance to be a part of it.”

The post Salesforce For All: Inside A Program That’s Bringing Career Opportunity To New Canadians appeared first on Salesforce.

To put it simply, we bring companies and customers together.

Salesforce helps break down technology silos in your organization between departments so no matter where they are, employees in marketing, sales, commerce, service, and IT share a single customer view. This enables a deeper understanding of customers on one customer relationship management (CRM) platform. We call it Salesforce Customer 360 because it gives you a 360-degree view of your customers.

Why does this help your teams? This holistic view of each customer shortens the time it takes for your company to resolve customer issues, eliminates redundancies in your communications, and allows you to personalize interactions in order to grow relationships with your customers. Our tools are also completely digital, so you can respond to customer needs quickly, from anywhere.

Got it, but what is Salesforce used for?

You may be thinking — this all makes sense in theory but what does it actually mean for my business?

It means Customer 360 gives each of your departments the tools to build stronger and more authentic relationships with your customers:

• Marketing: Tailor marketing messages to the right person at the right time on the right channel, improving lead gen, customer acquisition, and upselling opportunities

• Sales: Spend less time doing data entry and more time connecting with customers by developing and implementing a precise, repeatable sales process

• Commerce: Build simple, seamless commerce experiences that help grow revenue, engage customers, and connect commerce to the rest of the business

• Service: Deliver consistent, personalized support across every customer interaction — from the contact center to the field, and from service automation to chatbots powered by artificial intelligence (AI)

• IT: Build modern apps to meet employee, partner, and customer needs; increase productivity by automating key processes; and improve scale, transparency, and security with IT solutions

Digital transformation isn’t one size fits all. That’s why you can tailor Customer 360’s capabilities to your specific needs — from AI to analytics to integration to training. And beyond the technology, our global ecosystem of experts, app partners and services is always on hand, 24/7.

Sounds great — how does Salesforce work?

We help your company give your customers experiences they’ll love.

Let’s take a real example of how the beauty brand e.l.f. Cosmetics used Salesforce to give itself a business makeover.

To be successful in a digital-first world, e.l.f. Cosmetics had to make sure every customer touch point was relevant and consistent across channels. The company implemented a combo of Marketing Cloud, Commerce Cloud, and Service Cloud to transform those key functions in its business, giving shoppers the best marketing, shopping, and customer service experiences possible. These three solutions are working their data magic together so company leaders have a holistic view of the shopper before and after purchase, and can quickly adapt in real time to customers’ cosmetics needs.

E.l.f. Cosmetics has seen amazing results using Customer 360:

• Ecommerce that pays — e.l.f.’s ecommerce site is first in its sector, with an impressive 55% to 65% retention rate

• Efficiencies that work — e.l.f.’s increased efficiency means the company can reassign employees from customer service case resolution to more forward-looking customer loyalty programs

“The customer is at the center of everything we do. We don’t just think about getting them to our site to make a purchase, but how do we build a relationship with them? So we use Salesforce for the full customer journey, from discovery to post-purchase, which builds that relationship and, ultimately, their advocacy.” —Ekta Choppra, Vice President of Digital, e.l.f. Cosmetics

Read the full story of e.l.f. Cosmetics’ beautiful partnership with Salesforce here.

Why the obsession with customers?

You may have noticed we’re pretty obsessed with putting customers right in the center of business. After all, we named our platform Customer 360.

Why so much customer love? Because over the last 20 years, customers’ expectations for companies have skyrocketed. A whopping 84% of customers say the experience a company provides is as important as its products and services (Salesforce State of the Connected Customer report). Now, it’s not only about what you offer customers, but when, where, why, and how you reach them.

In this customer-powered world, the most important thing you can build as a company is trust. Today’s customers want to trust they’re getting what they need from you, when, and where they need it. They want experiences to be effortless, and they’re loyal to brands they can count on.

We know this isn’t easy for every company. According to a recent study commissioned by Forrester Consulting, business leaders are overwhelmingly challenged by information silos that make it harder to provide quality experiences for their customers.

Here are some of the challenges facing business leaders today:

• 58% strongly agree or agree that customer/prospect and account data comes from too many sources to easily make sense of it

• 58% strongly agree or agree that the lack of an enterprise view of customer/prospect data is a problem

• 56% strongly agree or agree that organizational silos negatively impact the quality of their customers’ or prospects’ experience

The research shows these issues arise because companies take on transformation initiatives in departmental silos. Over half of the study’s respondents report their CRM systems are at least somewhat fragmented across their company. While this approach may help solve a short-term business problem, it can make it harder to deliver better customer experiences down the road.

That’s where Customer 360 comes in. It was built to tackle these issues head-on by bridging team silos and building trust with customers.

Read the full Forrester Study.

To learn more about Salesforce — from our history to our culture to our people — visit our About Us page.

The post What Does Salesforce Do? appeared first on Salesforce.

As many of you are now responsible for keeping work-from-home environments secure, here are some important steps you can take to protect yourself, your data, and your work.

Beware of COVID-19 phishing emails

Hackers are taking advantage of the heightened emotions during this time. Cybercriminals are targeting individuals and organizations throughout the globe. To help protect yourself, take time to review the details of your received emails, such as:

• Subject line: Is something off? For example, if you receive an email with a notice about a delivery you weren’t expecting, it could be a phishing attempt.

• Unrecognized email addresses: Do you know this person? Were you expecting anything from this person? If not, be wary.

• Attachments: Anything suspicious about the attachment? The name? The format? Do not click on these suspicious attachments.

• Credential requests: Is an email asking you to log in to something? Are they asking for your username, password, or other sensitive information? Do not give this information away unless you are sure the email is from a trusted sender.

• Content integrity: How does the message read? Is it poorly written? If so, it may be up to no good.

• Calls to action: Is the message requesting immediate, urgent attention? Are they asking for money? These types of emails are suspicious.

If you notice any of the above, do not reply or click the links within the email. Instead, forward the suspect email to your organization’s security team, mark it as suspicious through your email provider (if possible), and then delete it.

Enable multi-factor authentication (MFA)

You may be more familiar with the concept of two-factor authentication, or 2FA. MFA and 2FA both protect against unauthorized access by requiring a user to provide multiple authentication factors to prove their identity. This second layer of security may come in the form of a hardware security key or temporary tokens, Touch ID (which requires you to use your fingerprint to authenticate your identity), or authentication apps like Salesforce Authenticator. Always check the security settings of the programs you use and enable MFA when it’s available.

Use a strong password

A different password on all your apps and devices — work, social, and personal — is a simple measure you can take to protect your account,especially if MFA is not available. Ensure each password includes a mix of letters, numbers, special characters, and contains at least eight to ten characters. Do not share your password with anyone. Use a password manager, like LastPass, to securely store all your passwords and make it easier to create and use unique passwords across apps and services.

Ensure a secure connection

Devices that connect to the internet, such as computers and phones, have varying levels of security controls. If your organization provides a VPN (Virtual Private Network), use it consistently to make your internet connection more secure. You can also help keep foreign devices off your network by using the router’s administrator console to enable encryption (use WPA2 or WPA3) and updating your firmware when it’s necessary.

Secure your virtual meetings

The use of video conference platforms is at an all-time high. Take a moment to review your web conference platform’s security settings (Google Meet, Cisco WebEx) to help prevent gatecrashers from joining your meetings. Use the platform’s built-in security features, such as waiting rooms, screen sharing permissions, and participant notifications to manage activity to prevent unauthorized attendees. Be sure to create new meeting access codes and links for each meeting. Also, disable features on the platform that you don’t need — such as file transfer and recordings — to prevent unsolicited content and unauthorized sharing.

Secure your calls

Whether you are on the computer or on the phone, be aware of your surroundings and use headphones for work calls to minimize what others can hear. When using a landline, make sure others can not pick up the line on a different phone.

Secure your physical workspace

Prevent accidentally sending a sensitive email from your device by remembering to lock your screen when you walk away from your computer. If available, use a privacy screen for additional security.

Secure your data

Working from home can be a little chaotic at times, but especially in a pandemic. Be sure to store online work-related data like important files and emails in a secure location that is approved and accessible by your company. Also, be sure to back up your data in the cloud so you can alway retain it, even if your son spills his morning orange juice on your MacBook. If you have sensitive information in hard copy, keep it stored in a locked file. When you no longer need it, shred it immediately.

Keep devices patched

Your day-to-day schedule isn’t the only thing that needs a reboot — so do your devices. Reboot at least once a week and stay up-to-date with the latest versions of software and browsers. Through patching, aka version updates, your device automatically adds necessary new features, removes old ones, fixes performance issues, and removes bugs, all of which helps keep hackers out.

Check out some additional Salesforce security resources here:

• Updates on Salesforce Safety and Wellbeing Actions

• Measures in place in response to Coronavirus (COVID-19)

• Salesforce Security Best Practices

• Salesforce Help: Protect Your Salesforce Organization

To get more tips on navigating through COVID-19, check out our Leading Through Change series, where you’ll find thought leadership, tips, and resources to help business leaders manage through crisis.

• Here are five ways we’re helping our employees navigate work

• Ways to maintain customer relationships when you can’t meet in person

• You need to have a crisis communications plan in place

The post Is Your Remote Environment Secure? Here’s How to Keep It Safe appeared first on Salesforce.

Huffington established Thrive Global in 2016 with a mission to change the way we work by ending “the collective delusion that we all have to be burnt out to be successful.” She’s now offering a free PDF download of her 2015 book, “Thrive: The Third Metric to Redefining Success and Creating A Life of Wellbeing, Wisdom, and Wonder.” “It only takes seven and a half minutes to read the intro and epilogue,” says Huffington. “I’m giving you the ‘CliffsNotes.’”

Watch the video to learn more about the three microsteps Huffington recommends right now, plus other game-changing, yet elementary steps to “move from struggle to grace” in your new working from home life. Hearing Huffington speak is, in itself, a meditation.

Our Leading Through Change series provides thought leadership, tips, and resources to help business leaders manage through crisis. Check out some of our most recent articles:

• Here are five ways we help our employees navigate work now

• Here’s how to put a crisis comms plan in place

• Here are ways to maintain customer relationships when you can’t meet in person

The post How to Calm Anxiety and Stress With Wellness Innovator Arianna Huffington appeared first on Salesforce.

Trust

Transparency is essential to trust. We make continual efforts to breakdown the barriers of communication and create a workplace where all employees feel informed and empowered. At Company Kickoff, we collaborate on our goals for the upcoming year and define the high-level strategies we are going to put in place to achieve them. Executives openly and honestly communicate our vision, and every Salesforce employee has a voice in bringing it to life. By the end of Kickoff, we have a rough draft of the company’s V2MOM, our goal setting and alignment tool.

Customer Success

I’ve experienced many proud moments in my time at Salesforce, making it hard to pinpoint my proudest moment of all. However, it was extremely humbling to see how our teams rallied behind our customers so quickly during the COVID-19 crisis. We launched Salesforce Care rapid response solutions to help companies stay connected to their employees, customers and communities. This is in addition to making Quip Starter available to any business and providing access to Health Cloud for healthcare systems experiencing an influx of COVID-19 requests.

Innovation

Thinking differently is in our DNA. There is incredible innovation happening in Canada and we continue to encourage and empower the next generation of enterprise cloud startups in the region through our Salesforce Ventures, our company’s global corporate investment group. In 2018, we launched the Canada Trailblazer Fund, a $100 million fund to invest in Canadian startups and fuel cloud innovation and customer success in the region. Salesforce Ventures has supported the Canadian startup community since 2011, investing in innovative Canadian companies such as Vidyard and LeadSift.

Equality

We all have a role to play on the path to Equality and we actively encourage our employees to Ask, Listen, Show Up, and Speak Up as allies to one another. Salesforce recognizes that as a company and industry, we have more work to do, but we’re encouraged by the progress we’ve made and are energized for the path ahead. A few areas that underscore the progress we’ve made: monthly, our most senior leaders receive data showing attrition, hiring, and promotions by gender, our employees actively involved in one or more Employee Resource Groups, and our investment in future diverse leaders with our Equality Mentorship program and our partnership with the Executive Leadership Council on an in-house development program focused on underrepresented minorities. I’d like to express my deepest gratitude to all of our employees in Canada for their incredible work and their commitment to making Salesforce a great place to work for all. If you’re interested in joining Salesforce, please visit our careers page.

The post Leading with Values at One of Canada’s Best Workplaces appeared first on Salesforce.

This immediate shift at this scale poses an interesting question — how do we make it seamless for our employees to work from anywhere when everyone is everywhere? Any executive I speak to, no matter what corner of the executive office they’re in, from CEO to CIO, CMO to CTO, CRO to CPO, is asking themselves the question — what do I do right now?

There’s no silver bullet and no simple answer. But I want to share how we at Salesforce are:

• Helping keep our employees safe and engaged

• Automating new processes and developing new policies

• Continuing to innovate and learn new ways to embrace digital ways of working

I hope this will inspire other organizations to find new ways to not only reimagine how to work, but put in place tools and practices that keep everyone working together, wherever they might be.

Create open, transparent communication channels

At Salesforce, we use Chatter, our internal social networking tool, to share news and information. In times like these, Chatter is even more important as it’s a single hub for our executives and security teams to share updates. It also enables our employees to ask questions and see public responses.

While we have an All Salesforce group to share the most important information pertinent to every one of our 50,000 plus workforce, we’ve also created a Coronavirus Updates group for employees to ask questions. Each office location has its own Chatter group to share information locally. We avoid siloed information when we share questions on Chatter.

Our communication channels go beyond Chatter. We use digital signage on our login page to share critical announcements. We have a Quip document updated daily with the latest guidelines and resources that is our single source of truth. And, our leadership sends a daily email update with the latest developments, sharing the most pressing questions from Chatter. This transparent communication is crucial when everyone is searching for up-to-date information.

Digitize processes to make “work from anywhere” easier

If our records and documents were on paper right now, the move to working remotely would have been much harder. We’re a tech company, so we don’t have many paper-based processes to begin with. But we’ve moved most of our processes that once required tracking information in spreadsheets or sending emails into apps built on our platform. We’ve built apps that digitize things like travel approvals, marketing content, and org charts. Instead of emailing the latest version of a spreadsheet, everyone can access the information they need. And since these processes were always digitized and built on Salesforce, the transition to remote working was more seamless.

Use tools that make collaboration seamless

I’ll be the first to admit, working remotely makes collaboration hard. We take for granted “water cooler” conversations that turn into valuable insights that help us get work done. Besides encouraging video hangouts for both formal meetings and informal “virtual coffee breaks,” it’s helpful to have collaborative, social tools to work on documents. Quip lets us work collaboratively and quickly by bringing social tagging and chat into documents, letting everyone work together, from anywhere.

For example, one employee realized that if she couldn’t travel to a customer, she had to figure out how to give a whiteboarding session—without a whiteboard. So she asked colleagues to contribute their suggestions to a Quip document. In a matter of hours, people swarmed the Quip document to add their input. Now every employee across Salesforce can see vetted tools and how to use them effectively during virtual meetings. Right now, anyone can get Quip for free to make virtual collaboration easier.

We’re also using Trailhead to share tips for collaborating remotely and staying mindful during stressful times. Check out this Trailmix for resources like tips on mindful living and telecommuting that have helped our team.

Make it easy to find information fast

Over the past few weeks, we’ve reduced travel, implemented new work from home policies, and encouraged employees to rethink personal travel plans. This results in many questions for our IT, HR, and facilities teams. It’s important to make it easy for our employees to find the information they need and submit help tickets for more assistance.

Concierge is our self-service help desk tool that uses a search interface to access knowledge-base articles and point employees to relevant information based on their role and location. Our employees get full transparency into the status of their requests, as well as the ability to interact with tech support via Live Chat. When we take the friction out of getting questions answered, our employees can spend less time searching for help and get peace of mind, faster.

Taking care of employees whose jobs can’t be remote

Like many of your businesses, not all our employees have jobs that can be remote. That’s why we’re continuing to pay our contingent workforce while we close our offices. We’re also aware that with many schools closed, even those employees who could work from home need assistance. That’s why we’re working with regional partners and encouraging manager flexibility to ease the challenges caused by childcare needs for those affected. These steps might not be possible for every business to take. But I’m proud of our leadership for taking these actions and caring for our Ohana and the world in whatever ways we can.

It’s always been important that we offer tools and resources to keep employees productive and engaged at work. But now more than ever it’s our responsibility as leaders to take the friction out of work so employees can focus on what matters. I hope these ideas will help you and your organizations find ways to make navigating this challenging time a little easier.

Join us online to learn more about what we’re doing to protect our employees, customers, and communities.

The post 5 Things We’re Doing Now to Help Our Employees Navigate Work appeared first on Salesforce.

In particular, there was a strong focus on artificial intelligence (AI) and technology in the day’s programming. Here’s what we found out today:

1. Trailblazers are more impactful together

We kicked off the day by celebrating Trailblazers creating change for their customers, companies, and communities. These are the leaders and change-makers using Salesforce Customer 360 to transform their company. “That is why we’re here as Trailblazers: to improve the state of the world with trust, customer success, innovation, and equality,” said Chairman and Co-CEO Marc Benioff. As Marc, Co-CEO Keith Block, and fellow Salesforce executives took the stage throughout the morning, the online audience and attendees got a preview of how we can build a connected and smarter Customer 360 together and how we can enable a single source of truth.

Read our opening keynote highlights post for more details.

2. Diversity and soft skills are important in the future workplace

As more organizations move towards digital transformation, they’re realizing the key role that AI plays in this process. It’s the driving force behind changing business models, consumer expectations, and our workforce. Chief Technology Community Officer at the Kapor Center Lili Gangas and Co-Founder and CEO of pymetrics Dr. Frida Polli discussed the potential and pitfalls of AI, the reskilling problem our workforce faces, and the need for more diversity to recognize and prevent bias in AI. Diving into the conversation, Dr. Polli jokingly remarked, “AI is like teenage sex: everyone says they’re doing it, but no one actually knows what it is.” She went on to initiate a discussion on the mind of workers everywhere: AI and jobs. Dr. Polli believes that with growing AI, we need to look more at people for their soft skills and their potential. “Once we find the right balance between historical jobs and new industries — and train people — that’s the way to go.”

The discussion also touched on the importance and need for more diversity in the AI field. “When we have a homogenous group creating technology, if you’re not thinking of the unintended consequences, you’re doing it wrong,” Dr. Polli said addressing the tech industry’s lack of representation. “We’re leaving a lot of undeveloped talent on the table and that’s not good for anybody.” Gangas agreed and brought up the need for underrepresented communities to ask tougher questions of their industries. “To create new systems, we need new founders,” she said. “If someone isn’t asking tough questions, you’re building blindly. I think we can do better and we should.”

3. The potential of 5G is like magic

The excitement surrounding the possibilities and potential of 5G technologies grows every day, but there are equally plenty of questions about how 5G can be rolled out responsibly. Dreamforce welcomed Director General of the GSMA Mats Granryd, Chairman and CEO of KT Corporation Hwang Chang-Gyu, Tech Ambassador of the Danish Ministry of Foreign Affairs Casper Klynge, and moderator Fortune’s Sr. Editor Ellen McGirt to discuss the cascading impact of 5G and how businesses can prepare.

Though 5G may seem like magic, Ellen asks if it is “good magic.” To answer this question, the panel discussed the realistic roll-out of 5G networks, the positive impact of 5G connectivity in remote villages, and the power of lower latency and higher “speed lanes.” As the panel wound down, Klynge, the diplomat, asked the audience to consider new ways of cooperating and new alliances we will need to ensure inclusion of data-security, inclusivity, equality, and sustainability in embracing this new technology on the horizon.

4. Preventing bias in AI is still a challenge for many

The conversations around ethics and responsibility in the use of data, technology, and AI solutions continues to grow. However, there’s still uncertainty in what actionable steps businesses can take to manage bias in AI and ensure organizations are paving the way for digital transformation in an ethical way.

In a fascinating panel, World Economic Forum’s Head of AI and Machine Learning Kay Firth-Butterfield, Co-Founder & Executive Chair of Socos Labs Vivienne Ming, and Salesforce’s Architect of Ethical AI Practice Kathy Baxter discussed the state of ethics in AI and shared their insights on what steps all companies can take.

For starters, It’s all about practice. Ethics and AI starts with asking the right questions like, “What needs to be solved” or “Is this something people want or is it something they need?” “Ethics is a lived experience and making hard decisions when your interests and society’s needs diverge,” Ming advised. Firth-Butterfield agreed with this assessment. “We need to be thinking about the entire process as we design, build, and sell.” This is important because ethics isn’t something that can be learned in a classroom – it’s something that needs to be put into practice.

Similarly, another important benchmark for creating ethical AI is asking yourself if what you build makes people better — is humanity better for it. “Always ask yourself: does this make me a better person, even when I turn it off?” Ming says. Firth-Butterfield explained that we should not think of AI as surpassing our abilities, but about AI helping us overcome what we’re not so good at. “We really need to think about if we really need AI everywhere, and making sure that AI is lifting us up as humans, rather than oppressing us.”

Whew, that’s a wrap for day one! Get a good night’s sleep and stay hydrated because we’re going to crank up the energy again tomorrow for another day of learning and inspiration.

Bonus Insight: Apple CEO Tim Cook believes values enhance innovation

In the same theater where many of Apple’s most revolutionary products have been unveiled, Apple CEO Tim Cook joined Marc Benioff to discuss mobile’s role in the enterprise and the intersection of innovation and values, such as equality, sustainability and privacy.

Befitting yesterday’s announcement of two new Salesforce apps on iOS and an enhanced Mobile SDK, they discussed the importance of app development for business. “For too many still, mobile is about browsing, email, and messaging,” Cook said. “But arguably, the way you change the business is using mobile apps.” He gave two examples of this, including how Hästens mattress company built a custom iOS app to reduce mattress sale configuration time by 90%.

The conversation pivoted to values and how Cook leads Apple to continue 40 years of innovation while maintaining its focus on values, like sustainability and equality. He openly shared how he came to his personal sense of purpose in his late 30s: “At some point you recognize the reason we are all here is to help someone else. That is the sole reason. And once you get that in your head, life gets so much simpler.”

The post What We Learned on Day 1 of Dreamforce ‘19 appeared first on Salesforce.