Salesforce Canada

There’s an old saying in business, “The customer is always right.” We all know that isn’t necessarily true all the time, but one thing is: The customer may not always be right, but they are always engaged.  Social media has given customers all around the world the opportunity to share their

You’ve heard it time and time again—customer service is a very hands-on part of a business, and if you rely too much on technology, you’re driving away customers. This can certainly be true at times, but not all the time. In fact, the best customer service is invisible and readily used by

One of the perks of my job is the interaction I am privileged to have with so many really great sales leaders around the world. In a recent tour of some of our great customers, I was struck by some common principles that are applied by those sales leaders who are at the top of their

Old habits die hard. This old adage is exceptionally true of ingrained behaviors like sales tactics. For years, the sales game remained relatively stagnant, but in the past few years, technology has dramatically changed consumers and is facilitating a major paradigm shift in sales tactics and

What makes Disney's marketing so magical? Explore five ways the theme park continues to create magic.

Large opportunities tend to require expensive resources, and sales organizations must be able to prioritize and allocate these resources to make it to the finish line. You may have the right solution, superior capabilities, and the best sales team, yet still get tripped up by an internal lack of

So your boss needs some persuasion to agree to your trip to Dreamforce. And the fact that 95% of attendees recommend it to others is not convincing enough. Are the sessions, training and events really worth the cost and the time away from your desk?  The answer is yes, yes, yes. Let us help

When it comes to delivering worthwhile content, it’s important to ‘be where your audience is’ and give them something highly useful. In other words, if your audience is mobile–as we’re seeing–you too must be mobile. If they expect or prefer certain formats, you should use these formats, and so

In recent years, wearable technology has become a hot topic in the tech industry. With its tight relationship with the Internet of Things, many insiders have designated wearables for business as the next big thing. But while the most talked-about new wearable technologies—such as the Apple iWatch

There’s a huge opportunity for companies of today to gain a competitive edge by building mobile applications. Consumers everywhere now have access to information in their everyday lives like never before and they want the same on the enterprise side. In addition, few limitations remain when using